Strategic Planner | move elevator GmbH: Strategic Planner (w/m/d)

Job Summary

This role seeks an analytical and creative Strategic Planner to join an interdisciplinary digital agency team. The core focus is on deeply understanding target audiences and translating complexity into robust, user-centric strategies for brands, products, and services. Day-to-day responsibilities include designing compelling brand messages, developing holistic brand and marketing strategies from analysis through implementation, and conducting detailed market, competitor, and target group analyses. You will be responsible for strategic channel planning, defining clear customer journeys and touchpoint strategies, and collaborating closely with creative teams to develop idea-driven campaigns. Key requirements include professional experience in strategic planning, strong analytical capabilities, a grasp of digital marketing mechanisms, and excellent communication skills for presenting strategies persuasively to clients and leading workshops. This position is attractive as it offers the chance to give projects depth and relevance by consistently thinking from the user perspective, helping clients become digital pioneers through digitally networked and strategically sound solutions.