Digital Analyst (Full or Part-time) | Referent (m/w/d) Digital Analyst (Voll- oder Teilzeit)

Job Summary

As a Digital Analyst, you will be an integral part of an agile marketing and communications team, focusing on digital initiatives. Your daily tasks will involve developing comprehensive tracking concepts and integrating suitable technologies to ensure reliable data collection from web, campaign, and social media channels. You will utilize various analytics and A/B testing tools to evaluate data, derive insights into user behavior and campaign effectiveness, and identify optimization potentials. A key part of your role will be creating impactful reports and dashboards to support data-driven decision-making for stakeholders. This position offers the opportunity to actively shape the future of the insurance industry within a supportive, agile, and forward-thinking environment.