Consumer Experience Specialist DACH | Ice Cream Consumer Experience Specialist DACH (d/w/m)
Unilever D Holding GmbH
Job Summary
Join The Magnum Ice Cream Company as a Consumer Experience Specialist, playing a pivotal role in shaping digital campaigns and brand activations for the DACH region. You'll collaborate with the Consumer Experience Lead and Digital Marketing Lead to develop and execute media activation strategies, ensuring seamless implementation with agency partners. A key focus will be on influencer marketing, identifying and coordinating creators to strengthen brand engagement. Additionally, you'll lead innovative brand activations, making the brand physically and emotionally tangible for consumers. This role offers the unique opportunity to contribute to a new, independent, and high-growth ice cream company, fostering entrepreneurial spirit and creating memorable experiences for consumers.
Required Skills
Education
University degree in Marketing, Communication, or a related field. Master's degree is a plus.
Experience
- At least 3 years of professional experience in Digital Marketing, with a focus on Media, Social Media, or E-commerce
- Proven experience in Influencer Marketing, from selection and management of creators to performance data analysis
- Practical experience in implementing holistic campaigns, from briefing and customer journey mapping to coordination and optimization
- Strong project management skills and organizational talent
- Experience in media planning, booking, and optimization
Languages
Additional
- This position will transition to the new, independent ice cream company by the end of 2025.