Dual Study Program Business Informatics - Data Science (B.Sc.) 2026 | Duales Studium Wirtschaftsinformatik - Data Science (B.Sc.) 2026

Job Summary

This dual study program offers a unique opportunity to combine academic theory with practical experience at Kaufland, focusing on Data Science within Business Informatics. As a dual student, you will analyze large datasets, identify customer behavior patterns, and learn to create real value for marketing strategies. You'll gain diverse insights by collaborating with departments like Purchasing, Controlling, and the international CRM team, supporting strategic decisions with target-oriented analyses. The role involves applying statistical methods, segmenting target groups, and developing data-driven recommendations, directly contributing to the advancement of the Kaufland Card customer loyalty program. The theoretical phases of the program are completed at the Baden-Württemberg Cooperative State University (DHBW) Heilbronn, preparing you for a future in data science.